July 2005 (Revised April 2006)
Supplement
HBS Case Collection

Idea Village (B)

By: Joseph B. Lassiter III and Dan Heath

Format:Print
| Pages:4

Abstract

Supplements the (A) case.

Citation

Lassiter, Joseph B., III, and Dan Heath. "Idea Village (B)." Harvard Business School Supplement 806-008, July 2005. (Revised April 2006.)

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About The Author

Joseph B. Lassiter

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