Building and Valuing Brands in the Nonprofit Sector

By: Nathalie Laidler-Kylander, John A. Quelch and Bernard L. Simonin

Citation

Laidler-Kylander, Nathalie, John A. Quelch, and Bernard L. Simonin. "Building and Valuing Brands in the Nonprofit Sector." Nonprofit Management & Leadership 17, no. 3 (Spring 2007): 253–277.