Publications
Publications
- June 2005 (Revised March 2006)
- HBS Case Collection
E Ink in 2005
By: David B. Yoffie and Barbara Mack
Abstract
Explores the challenges of commercializing a bleeding-edge technology. After seven years, E Ink has spent more than $100 million to commercialize electronic ink. With business momentum picking up, but resources running out, the case examines the key trade-offs in bringing a new technology to market.
Keywords
Technological Innovation; Commercialization; Mathematical Methods; Consumer Products Industry; Technology Industry
Citation
Yoffie, David B., and Barbara Mack. "E Ink in 2005." Harvard Business School Case 705-506, June 2005. (Revised March 2006.)