Publications
Publications
- June 2005 (Revised September 2006)
- HBS Case Collection
Oracle vs. salesforce.com
By: David B. Yoffie and Alison Berkley Wagonfeld
Abstract
Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to compete with salesforce.com
Keywords
Customer Relationship Management; Competitive Advantage; Software; Web Services Industry; Information Technology Industry
Citation
Yoffie, David B., and Alison Berkley Wagonfeld. "Oracle vs. salesforce.com." Harvard Business School Case 705-440, June 2005. (Revised September 2006.)
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