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  • May 2005 (Revised September 2015)
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Hans Wilsdorf and Rolex

By: Geoffrey Jones and Alexander Atzberger
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

Explores the creation of the Rolex watch by Hans Wilsdorf. Provides a case study of how one of the world's leading luxury brands was created and, more generally, provides a vehicle for exploring the competitive advantage of Switzerland in watchmaking (and other industries). Although Switzerland was a traditional watchmaking center, Wilsdorf—who was neither a watchmaker nor Swiss—created this successful brand through his emphasis on quality and reliability, combined with celebrity marketing.

Keywords

Entrepreneurship; Geographic Location; Brands and Branding; Luxury; Competitive Advantage; Consumer Products Industry; Switzerland

Citation

Jones, Geoffrey, and Alexander Atzberger. "Hans Wilsdorf and Rolex." Harvard Business School Case 805-138, May 2005. (Revised September 2015.)
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About The Author

Geoffrey G. Jones

General Management
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Related Work

    • October 2015
    • Faculty Research

    Hans Wilsdorf and Rolex

    By: Geoffrey Jones and Jessica Burch
    • May 2005 (Revised September 2015)
    • Faculty Research

    Hans Wilsdorf and Rolex

    By: Geoffrey Jones and Alexander Atzberger
Related Work
  • Hans Wilsdorf and Rolex By: Geoffrey Jones and Jessica Burch
  • Hans Wilsdorf and Rolex By: Geoffrey Jones and Alexander Atzberger
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