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  • April 2005
  • Case
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Merrill Lynch in 2003: Sunny Skies Ahead?

By: Boris Groysberg, Paul M. Healy and David Kiron
  • Format:Print
  • | Pages:28
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Abstract

Merrill Lynch (ML) is at a crossroads. Stan O'Neal became its CEO and implemented a radical cost-cutting program. In addition, the company dot-com continues to recover from the fallout from the Enron and dot-com scandals. What are the future prospects for ML? Can the firm compete against its traditional competitors or against the recently merged Goliaths of banking, such as Citigroup?

Keywords

Management Teams; Forecasting and Prediction; Financial Condition; Investment; Financial Services Industry; Insurance Industry; United States

Citation

Groysberg, Boris, Paul M. Healy, and David Kiron. "Merrill Lynch in 2003: Sunny Skies Ahead?" Harvard Business School Case 105-067, April 2005.
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About The Authors

Boris Groysberg

Organizational Behavior
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Paul M. Healy

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    The LPGA’s Long Drive Toward Gender Equity (B)

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More from the Authors
  • Beamery: Using Skills and AI to Modernize HR By: Boris Groysberg, Alexis Lefort, Susan Pinckney and Carolina Bartunek
  • Revenue Recognition at Stride Funding: Making Sense of Revenues for a Fintech Startup By: Paul M. Healy and Jung Koo Kang
  • The LPGA’s Long Drive Toward Gender Equity (B) By: Boris Groysberg and Alexis Lefort
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