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  • May 2005 (Revised April 2006)
  • Background Note
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Note on Innovation Diffusion: Rogers' Five Factors

By: John T. Gourville
  • Format:Print
  • | Pages:6
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Abstract

Reviews Everett Rogers' Five Factors of product adoption. These factors help explain why some products diffuse rapidly and some slowly or not at all.

Keywords

Technology Adoption; Innovation and Invention

Citation

Gourville, John T. "Note on Innovation Diffusion: Rogers' Five Factors." Harvard Business School Background Note 505-075, May 2005. (Revised April 2006.)
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About The Author

John T. Gourville

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