Publications
Publications
- May 2005 (Revised April 2006)
- HBS Case Collection
Note on Innovation Diffusion: Rogers' Five Factors
Abstract
Reviews Everett Rogers' Five Factors of product adoption. These factors help explain why some products diffuse rapidly and some slowly or not at all.
Keywords
Citation
Gourville, John T. "Note on Innovation Diffusion: Rogers' Five Factors." Harvard Business School Background Note 505-075, May 2005. (Revised April 2006.)