Publications
Publications
- May 2005
Forecasting the Adoption of E-books
By: Elie Ofek
Abstract
Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption of electronic books. Students are encouraged to use the Bass Model framework, while being cognizant of its limitations.
Keywords
Forecasting and Prediction; Framework; Books; Analytics and Data Science; Product Launch; Internet and the Web; Technology Adoption
Citation
Ofek, Elie. "Forecasting the Adoption of E-books." Harvard Business School Exercise 505-063, May 2005.