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Forecasting the Adoption of E-books

By: Elie Ofek
  • Format:Print
  • | Pages:4
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Abstract

Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption of electronic books. Students are encouraged to use the Bass Model framework, while being cognizant of its limitations.

Keywords

Forecasting and Prediction; Framework; Books; Data and Data Sets; Product Launch; Online Technology; Technology Adoption

Citation

Ofek, Elie. "Forecasting the Adoption of E-books." Harvard Business School Exercise 505-063, May 2005.

About The Author

Elie Ofek

Marketing
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