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  • April 2005 (Revised June 2005)
  • Compilation

Boeing 787: The Dreamliner

By: Richard L. Nolan and Suresh Kotha
  • Format:Print
  • | Pages:18
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Abstract

Boeing dominated the commercial airline manufacturing business since bringing out the first commercial airline jet airliner. But in 2005, it delivered fewer new planes than its fast-moving competitor, Airbus. Boeing responded by transforming its manufacturing business and introducing the first "all-composite" commercial airplane: the 787 (the Dreamliner). In addition to being a revolutionary new commercial airliner, the 787 attempts to change the large "spoke-and-hubs" airport operation to nonstop travel between many new "city-pairs" worldwide.

Keywords

Competitive Strategy; Risk Management; Organizational Change and Adaptation; Air Transportation Industry; Manufacturing Industry; United States

Citation

Nolan, Richard L., and Suresh Kotha. "Boeing 787: The Dreamliner." Harvard Business School Compilation 305-101, April 2005. (Revised June 2005.)
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About The Author

Richard L. Nolan

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More from the Authors
  • Boeing Commercial Airplanes: Industry Leadership Lost (Four Key Decisions) By: Richard L. Nolan and Robert D Austin
  • Performance Hacking: The Contagious Business Practice that Corrodes Corporate Culture, Undermines Core Values, and Damages Great Companies By: Robert D. Austin and Richard L. Nolan
  • The Creative Consulting Company By: Robert S. Kaplan, Richard Nolan and David P. Norton
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