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  • April 2005 (Revised June 2006)
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Yahoo! Messenger: Network Integration

By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
  • Format:Print
  • | Pages:29
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Abstract

Describes Yahoo!'s management of the launch of version 6.0 of its Instant Messenger (IM) product, which incorporates features from 12 other Yahoo! properties, including Search, Music, Games, Photos, Personals, News, and Shopping. The integration of features from so many properties--all of which face urgent competitive priorities beyond their support of IM--presents a complex set of product and strategy development problems. Yahoo! has a distinctive approach for managing such "network integration," which it sees as its key competitive advantage vs. Google and Microsoft's MSN.

Keywords

Integration; Business Units; Digital Platforms; Internet and the Web; Competitive Advantage; Web Services Industry; Information Technology Industry; United States

Citation

Eisenmann, Thomas R., and Alison Berkley Wagonfeld. "Yahoo! Messenger: Network Integration." Harvard Business School Case 805-102, April 2005. (Revised June 2006.)
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About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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