Publications
Publications
  • April 2005 (Revised July 2009)
  • Case
  • HBS Case Collection

IBM's Decade of Transformation: Turnaround to Growth

By: Lynda M. Applegate, Robert D. Austin and Elizabeth Collins
  • Format:Print
  • | Pages:31
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Abstract

Describes IBM's decade of transformation. Provides background on the company's history and the factors that led to its near death in the early 1990s and to its remarkable turnaround during Gerstner's reign as CEO. A rewritten version of an earlier case.

Keywords

History; Organizational Change and Adaptation; Leading Change; Transformation; Growth and Development Strategy

Citation

Applegate, Lynda M., Robert D. Austin, and Elizabeth Collins. "IBM's Decade of Transformation: Turnaround to Growth." Harvard Business School Case 805-130, April 2005. (Revised July 2009.)

About The Author

Lynda M. Applegate

Entrepreneurial Management
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