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Case | HBS Case Collection | March 2005 (Revised April 2007)

Comergent Technologies Inc.: Enterprise E-Commerce

by V. Kasturi Rangan and Marie Bell

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Abstract

Coming out of the 2001 high-tech industry recession, this venture capital start-up has to come up with a marketing plan to break even and grow. Its innovative e-commerce software provides unique customer relationship management solutions, but it has to convince customers to adopt its solution. Includes color exhibits.

Keywords: Business Startups; Customer Relationship Management; Financial Crisis; Collaborative Innovation and Invention; Business or Company Management; Marketing Strategy; Problems and Challenges; Software; Information Technology Industry;

Format: Print 18 pages EducatorsPurchase

Citation:

Rangan, V. Kasturi, and Marie Bell. "Comergent Technologies Inc.: Enterprise E-Commerce." Harvard Business School Case 505-016, March 2005. (Revised April 2007.)

About the Author

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V. Kasturi Rangan
Malcolm P. McNair Professor of Marketing
Marketing

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    Audubon in 2017: The Turnaround

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    The case briefly describes the 112-year history of the organization and focuses particularly on the changes wrought by its new leader David Yarnold who was brought in by the board in 2010. Under Yarnold's leadership the organization went through two strategic plans (2012–2016 and 2016–2020) and brought about many changes. At the start of 2017, Yarnold declared his goal of making Audubon the most effective conservation network in America. What actions should Audubon take to get to that goal?

    Keywords: Nonprofit Strategy; change management; leadership; Change; Leadership; Nonprofit Organizations; Strategy; Transformation;

    Citation:

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