Publications
Publications
- March 2005 (Revised April 2007)
- HBS Case Collection
Comergent Technologies Inc.: Enterprise E-Commerce
By: V. Kasturi Rangan and Marie Bell
Abstract
Coming out of the 2001 high-tech industry recession, this venture capital start-up has to come up with a marketing plan to break even and grow. Its innovative e-commerce software provides unique customer relationship management solutions, but it has to convince customers to adopt its solution. Includes color exhibits.
Keywords
Business Startups; Customer Relationship Management; Financial Crisis; Collaborative Innovation And Invention; Business Or Company Management; Marketing Strategy; Problems And Challenges; Software; Information Technology Industry
Citation
Rangan, V. Kasturi, and Marie Bell. "Comergent Technologies Inc.: Enterprise E-Commerce." Harvard Business School Case 505-016, March 2005. (Revised April 2007.)
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