Publications
Publications
  • 1992
  • Chapter
  • Advances in Services Marketing and Management

Applying Operations Strategy to Service Firms

By: R. H. Hayes and R. B. Chase
  • Format:Print
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Keywords

Service Operations; Business Strategy; Service Industry

Citation

Hayes, R. H., and R. B. Chase. "Applying Operations Strategy to Service Firms." In Advances in Services Marketing and Management. Vol. 1, edited by T. A. Swartz, D. E. Bowen, and S. W. Brown. Greenwich, CT: JAI Press, 1992.

About The Author

Robert H. Hayes

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