Publications
Publications
- 1992
- Advances in Services Marketing and Management
Applying Operations Strategy to Service Firms
By: R. H. Hayes and R. B. Chase
Keywords
Citation
Hayes, R. H., and R. B. Chase. "Applying Operations Strategy to Service Firms." In Advances in Services Marketing and Management. Vol. 1, edited by T. A. Swartz, D. E. Bowen, and S. W. Brown. Greenwich, CT: JAI Press, 1992.