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  • February 2005
  • Case
  • HBS Case Collection

Mahindra & Mahindra: Creating Scorpio

By: Tarun Khanna, Rajiv Lal and Merlina Manocaran
  • Format:Print
  • | Pages:19
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Abstract

Details the emergence of a private sector automobile manufacturer in India that has created globally competitive and cheap versions of an SUV commonly available worldwide. Asks us to think about the parent corporation's next steps in leveraging this success. In particular: To what extent does it make sense to expand overseas vs. entrenching itself within the home market--India?

Keywords

Developing Countries and Economies; Global Range; Multinational Firms and Management; Emerging Markets; Commercialization; Expansion; Auto Industry; India

Citation

Khanna, Tarun, Rajiv Lal, and Merlina Manocaran. "Mahindra & Mahindra: Creating Scorpio." Harvard Business School Case 705-478, February 2005.
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About The Authors

Tarun Khanna

Strategy
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Rajiv Lal

Marketing
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More from the Authors
  • Biocon Biologics, 2023 By: Tarun Khanna and Radhika Kak
  • Tata Group in 2021: Pursuing Profits through Purpose By: Tarun Khanna, Krishna G. Palepu and Vidhya Muthuram
  • Judging Foreign Startups By: Nataliya Langburd Wright, Rembrand Koning and Tarun Khanna
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