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  • February 2005
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L. Londell McMillan (A)

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  • | Pages:11
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Abstract

On the plane back to New York City, L. Londell McMillan focused on the music on his headphones, the latest offering from his friend and long-time client, Prince Rogers Nelson--the artist known as "Prince." McMillan and Prince had spent several days contemplating a strategy for the release of Musicology, Prince's newest album-length recording. As McMillan reflected on their discussions, the infectious music on his headphones underscored the enormous commercial potential of this project. To realize the full value of that potential, however, McMillan would have to work with Prince to craft and execute a carefully developed plan to market and distribute the album.

Keywords

Contracts; Music Entertainment; Product Marketing; Music Industry

Citation

Bagley, Constance E., and Drew Dixon-Williams. "L. Londell McMillan (A)." Harvard Business School Case 805-084, February 2005.
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