Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • February 2005 (Revised June 2006)
  • Case
  • HBS Case Collection

JCDecaux

By: John R. Wells and Vincent Dessain
  • Format:Print
  • | Language:English
  • | Pages:32 
ShareBar

Abstract

Describes how JCDecaux, the second largest global outdoor advertising company, became the world leader in street furniture advertising in a fast consolidating business environment. Also explains why, in the late 1990s, JCDecaux diversified its activities into billboards and transport outdoor advertising in reaction to competitor attacks. Places students in the position of Jean-Francois Decaux and his brother Jean-Charles Decaux, the sons of the founder and JC Decaux's co-CEOs who, in late 2004, explore ways to continue the success of the 73% family-owned business.

Keywords

Advertising; Global Strategy; Leadership Style; Family Ownership; Strategic Planning; Competitive Strategy; Diversification; Advertising Industry

Citation

Wells, John R., and Vincent Dessain. "JCDecaux." Harvard Business School Case 705-458, February 2005. (Revised June 2006.)
  • Educators
  • Purchase

About The Author

John R. Wells

Strategy
→More Publications

Related Work

    • February 2017
    • Faculty Research

    JCDecaux, 2016: Global Leader ... Again

    By: John R. Wells and Gabriel Ellsworth
    • February 2005 (Revised June 2006)
    • Faculty Research

    JCDecaux

    By: John R. Wells and Vincent Dessain
Related Work
  • JCDecaux, 2016: Global Leader ... Again By: John R. Wells and Gabriel Ellsworth
  • JCDecaux By: John R. Wells and Vincent Dessain
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College