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  • February 2005 (Revised March 2005)
  • Teaching Note
  • HBS Case Collection

Product Team Cialis: Getting Ready to Market (TN)

By: Elie Ofek
  • Format:Print
  • | Pages:15
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Abstract

Teaching Note to (9-505-038).

Keywords

Product Launch; Pharmaceutical Industry

Citation

Ofek, Elie. "Product Team Cialis: Getting Ready to Market (TN)." Harvard Business School Teaching Note 505-060, February 2005. (Revised March 2005.)
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About The Author

Elie Ofek

Marketing
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  • Customer Acquisition and the Cash Flow Trap Supplement By: E. Ofek, Barak Libai and Eitan Muller
  • Customer Acquisition and the Cash Flow Trap By: E. Ofek, Barak Libai and Eitan Muller
  • Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan
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