Publications
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  • February 2005 (Revised March 2005)
  • Teaching Note
  • HBS Case Collection

Product Team Cialis: Getting Ready to Market (TN)

By: Elie Ofek
  • Format:Print
  • | Pages:15
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Abstract

Teaching Note to (9-505-038).

Keywords

Product Launch; Pharmaceutical Industry

Citation

Ofek, Elie. "Product Team Cialis: Getting Ready to Market (TN)." Harvard Business School Teaching Note 505-060, February 2005. (Revised March 2005.)

About The Author

Elie Ofek

Marketing
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