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Book | 1989

Managing Across Borders: The Transnational Solution

by C. A. Bartlett and S. Ghoshal

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Keywords: Multinational Firms and Management; Cross-Cultural and Cross-Border Issues;

Format: Print Find at Harvard

Citation:

Bartlett, C. A., and S. Ghoshal. Managing Across Borders: The Transnational Solution. Harvard Business School Press, 1989.

Related Work

  1. Book | 1998

    Managing Across Borders: The Transnational Solution

    Christopher A. Bartlett and Sumantra Ghoshal

    Keywords: Cross-Cultural and Cross-Border Issues; Multinational Firms and Management;

    Citation:

    Bartlett, Christopher A., and Sumantra Ghoshal. Managing Across Borders: The Transnational Solution. 2nd ed. Boston: Harvard Business School Press, 1998. (Also published in translated editions in French, German, Italian, Spanish, Portuguese, Japanese, Chinese, Arabic, and Korean. Paperback ed., HBS Press, 1991.)  View Details
    CiteView DetailsFind at Harvard Related

About the Author

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Christopher A. Bartlett
Thomas D. Casserly, Jr. Professor of Business Administration, Emeritus

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More from the Author

  • Case | HBS Case Collection | January 2019

    AIME High: A Social Entrepreneur’s Moon Shot

    Christopher A. Bartlett

    Describes the entrepreneurial leadership of Jack Manning Bancroft (JMB), a young Australian Indigenous university student who created the Australian Indigenous Mentoring Experience (AIME), a nonprofit organization he formed to respond to the problem of Indigenous high school students completing high school at less than half the rate of non- Indigenous students. The case traces the strategic, organizational and cultural challenges JMB faced in building an organization that eventually offered mentoring partnerships to 8000 Indigenous students in 350 high schools throughout Australia. Furthermore, the AIME students were completing school and going on to university at the same rate as nonindigenous students. The case concludes as JMB contemplates taking his successful, sophisticated model to the United States.

    Keywords: entrepreneurship; leadership; global strategy; mission; organization culture; non-profit; NGO; Social Entrepreneurship; Leadership; Global Strategy; Mission and Purpose; Education Industry; Service Industry; Australia; United States;

    Citation:

    Bartlett, Christopher A. "AIME High: A Social Entrepreneur’s Moon Shot." Harvard Business School Case 919-411, January 2019.  View Details
    CiteView DetailsEducators Related
  • Supplement | HBS Case Collection | January 2019

    AIME High: A Social Entrepreneur’s Moon Shot (B)

    Christopher A. Bartlett

    Citation:

    Bartlett, Christopher A. "AIME High: A Social Entrepreneur’s Moon Shot (B)." Harvard Business School Supplement 919-412, January 2019.  View Details
    CiteView Details Related
  • Case | HBS Case Collection | August 2017

    RoboTech: Storming into the U.S. Market

    Christopher A. Bartlett, Rachel Gordon and John J. Lafkas

    This case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characterized by rapid technological change and intense competition with large, established competitors. RoboTech's initial struggles with maintaining product supply and customer support are also complicated by regulatory pressures and shifting reimbursement rates. The case illustrates the strategic and organizational pressures that result from facing numerous unanticipated pressures in a company that lacks the resources, capabilities, and management experience to deal with them. Although the case was developed for courses in international management/international business, it is also well suited to courses in strategy, technology management, and general management.

    Keywords: Market Entry and Exit; Diversification; Product Launch; Competitive Strategy; Globalized Firms and Management; Medical Devices and Supplies Industry; Technology Industry; Singapore; United States;

    Citation:

    Bartlett, Christopher A., Rachel Gordon, and John J. Lafkas. "RoboTech: Storming into the U.S. Market." Harvard Business School Brief Case 918-501, August 2017.  View Details
    CiteView DetailsEducatorsPurchase Related
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