Publications
Publications
  • December 2007
  • Article
  • Management Science

Consumers' Price Sensitivities Across Complementary Categories

By: Sri Devi Duvvuri, Asim Ansari and Sunil Gupta
  • Format:Print
  • | Pages:13
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Keywords

Price; Customers

Citation

Duvvuri, Sri Devi, Asim Ansari, and Sunil Gupta. "Consumers' Price Sensitivities Across Complementary Categories." Management Science 53, no. 12 (December 2007): 1933–1945.

About The Author

Sunil Gupta

Marketing
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