Publications
Publications
- January 2005
- HBS Case Collection
Ray Rogers and the Corporate Campaign (B)
By: James K. Sebenius and Michael A. Wheeler
Abstract
Supplements the (A) case. A rewritten version of an earlier case.
Citation
Sebenius, James K., and Michael A. Wheeler. "Ray Rogers and the Corporate Campaign (B)." Harvard Business School Case 905-055, January 2005.