Publications
Publications
  • January 2005 (Revised August 2005)
  • Case
  • HBS Case Collection

Changing Times at the NBA

By: Thomas J. DeLong, Tonika Cheek-Clayton and Daniel Reed
  • Format:Print
  • | Pages:26
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Abstract

David Stern, commissioner of the National Basketball Association (NBA), faces myriad challenges: globalization of product, young players entering the league, loss of fan base, etc. Stern must put together a plan for the Board of Governors that confronts these challenges to create a more dynamic, profitable, and strategic organization.

Keywords

Business Plan; Governing and Advisory Boards; Organizational Change and Adaptation; Problems and Challenges; Sports; Competitive Strategy

Citation

DeLong, Thomas J., Tonika Cheek-Clayton, and Daniel Reed. "Changing Times at the NBA." Harvard Business School Case 405-004, January 2005. (Revised August 2005.)

About The Author

Thomas J. DeLong

Organizational Behavior
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