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Midway's Entry into Milwaukee: An Interactive Game

By: Dennis A. Yao
  • Format:Print
  • | Pages:10
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Abstract

Provides background and instructions to the Airline Pricing Game courseware (9-705-802), an interactive simulation of a new entry by a lower cost airline. The courseware allows students to make round-by-round competitive pricing decisions and react to changing market conditions.

Keywords

Competitive Strategy; Wisconsin

Citation

Yao, Dennis A. "Midway's Entry into Milwaukee: An Interactive Game." Harvard Business School Background Note 705-470, January 2005. (Revised December 2006.)

About The Author

Dennis A. Yao

Strategy
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