January 2005 (Revised December 2006)
Background Note
HBS Case Collection

Midway's Entry into Milwaukee: An Interactive Game

Format:Print
| Pages:10

Abstract

Provides background and instructions to the Airline Pricing Game courseware (9-705-802), an interactive simulation of a new entry by a lower cost airline. The courseware allows students to make round-by-round competitive pricing decisions and react to changing market conditions.

Keywords

Competitive Strategy; Wisconsin

Citation

Yao, Dennis A. "Midway's Entry into Milwaukee: An Interactive Game." Harvard Business School Background Note 705-470, January 2005. (Revised December 2006.)

Educators

About The Author

Dennis A. Yao

Strategy

More Publications