Publications
Publications
- January 2005 (Revised August 2005)
- HBS Case Collection
Apple Computer, 2005
By: David B. Yoffie and Barbara Mack
Abstract
Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer market over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?
Keywords
Technological Innovation; Innovation Strategy; Information Infrastructure; Brands and Branding; Computer Industry; Entertainment and Recreation Industry
Citation
Yoffie, David B., and Barbara Mack. "Apple Computer, 2005." Harvard Business School Case 705-469, January 2005. (Revised August 2005.)