Publications
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  • January 2005 (Revised March 2008)
  • Exercise

New Service Design Exercise

By: Frances X. Frei
  • Format:Print
  • | Pages:2
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Abstract

Used in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Provides an opportunity for students to design a new service offering, paying careful attention to the link between strategic position, service offerings, and operations design. The corresponding module note further describes the exercise.

Keywords

Design; Management; Service Operations; Strategy

Citation

Frei, Frances X. "New Service Design Exercise." Harvard Business School Exercise 605-053, January 2005. (Revised March 2008.)

About The Author

Frances X. Frei

Technology and Operations Management
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