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  • December 2004 (Revised May 2005)
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Levenger Company

By: Myra M. Hart, Kristin Lieb and Victoria Winston
  • Format:Print
  • | Pages:18
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Abstract

The Leveens started a high-end catalog business as a small home-based venture in 1987. It grew into a nationally recognized, $60 million company, offering products that ranged from unique pens and pencils to leather briefcases and fully furnished offices. In 1999, it reached saturation in the U.S. marketplace, and the owner-founders must consider new avenues of growth, including expansion of the catalog business into international markets; private labeling products for a large, national retailer; retailing in partnership with others; or retailing through company-owned, free-standing stores.

Keywords

Strategic Planning; Financial Liquidity; Business Exit or Shutdown; Expansion; Business Growth and Maturation; Value; Entrepreneurship; Financing and Loans; Globalization; Business Startups; Growth and Development Strategy; Retail Industry; United States

Citation

Hart, Myra M., Kristin Lieb, and Victoria Winston. "Levenger Company." Harvard Business School Case 805-004, December 2004. (Revised May 2005.)
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About The Author

Myra M. Hart

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More from the Authors
  • Teena Lerner: Dividing the Pie at Rx Capital (Abridged) By: Boris Groysberg, Victoria Winston and Robin Abrahams
  • Leadership in Law: Amy Schulman at DLA Piper By: Boris Groysberg, Victoria Winston and Shirley Spence
  • Enhancing Women's Financial Strategies for Entrepreneurial Success By: N. M. Carter, E. J. Gatewood, P. G. Greene and M. M. Hart
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