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  • November 2004
  • Case
  • HBS Case Collection

Innocent Drinks

By: William A. Sahlman and Dan Heath
  • Format:Print
  • | Pages:24
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Abstract

The three founders of a London-based, start-up smoothie company must decide between three growth options: expansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom.

Keywords

Growth Management; Expansion; Business Growth and Maturation; Industry Growth; Corporate Entrepreneurship; Corporate Finance; Brands and Branding; Food and Beverage Industry; United Kingdom; Europe

Citation

Sahlman, William A., and Dan Heath. "Innocent Drinks." Harvard Business School Case 805-031, November 2004.

About The Author

William A. Sahlman

Entrepreneurial Management
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