Publications
Publications

The Branding of Next Generation Products

By: Marco Bertini, John T. Gourville and Elie Ofek
  • Format:Print
  • | Language:English
  • | Pages:25
ShareBar

Citation

Bertini, Marco, John T. Gourville, and Elie Ofek. "The Branding of Next Generation Products." Marketing Science Institute Report, 2007.

About The Author

John T. Gourville

More Publications

More from the Authors