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Publications
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  • 2007
  • Report

The Branding of Next Generation Products

By: Marco Bertini, John T. Gourville and Elie Ofek
  • Format:Print
  • | Language:English
  • | Pages:25
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Citation

Bertini, Marco, John T. Gourville, and Elie Ofek. "The Branding of Next Generation Products." Marketing Science Institute Report, 2007.

About The Authors

Marco Bertini

Marketing
→More Publications

John T. Gourville

Marketing
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More from the Authors

    • February 2021
    • Faculty Research

    HP Instant Ink: (Self) Disrupting the Consumer Printing Market

    By: Elie Ofek and Marco Bertini
    • January 2021
    • Faculty Research

    Pearson: Efficacy 2.0

    By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
    • December 2020
    • Journal of Retailing

    Consumer Reactance to Promotional Favors

    By: Marco Bertini and Aylin Aydinli
More from the Authors
  • HP Instant Ink: (Self) Disrupting the Consumer Printing Market By: Elie Ofek and Marco Bertini
  • Pearson: Efficacy 2.0 By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
  • Consumer Reactance to Promotional Favors By: Marco Bertini and Aylin Aydinli
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