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Publications
  • November 2004
  • Tutorial

Principles of Microeconomics for Strategists

By: Felix Oberholzer-Gee, Pai-Ling Yin and Elizabeth Raabe
  • Format:Multimedia
  • | Pages:1
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Abstract

Reviews microeconomic principles from a business strategy perspective, using the digital music industry as context. Contains three modules: demand, supply, and equilibrium. The demand module discusses the willingness to pay, market demand, price elasticity, and marginal revenue. The supply module explains elements of concern to a Sony manager producing hard drives for MP3 players--fixed, variable, marginal, and average costs; and short-run and long-run elasticity of supply. The third module discusses equilibrium and market power, optimal pricing, and price discrimination. Includes several exercises to test learning.

Keywords

Business Strategy; Supply and Industry; Demand and Consumers; Microeconomics; Balance and Stability; Price; Cost; Revenue; Music Industry

Citation

"Principles of Microeconomics for Strategists." Harvard Business School Tutorial 705-801, November 2004.
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About The Author

Felix Oberholzer-Gee

Strategy
→More Publications

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  • 4 Business Ideas That Changed the World: Disruptive Innovation By: Amy Bernstein, Rita McGrath, Felix Oberholzer-Gee and Derek van Bever
  • SimpliSafe—Safe From Disruption? By: David Collis, Felix Oberholzer-Gee and Terrence Shu
  • Walmart USA—Searching for Growth By: Felix Oberholzer-Gee and Maria P. Roche
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