Publications
Publications
- November 2004
- HBS Case Collection
The Electronic Product Code: Future Impact on the Global Food System
By: Ray A. Goldberg and James Weber
Abstract
The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the teaching purpose is to analyze the impact of EPC on the global food system.
Keywords
Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry
Citation
Goldberg, Ray A., and James Weber. "The Electronic Product Code: Future Impact on the Global Food System." Harvard Business School Case 905-409, November 2004.
