The Electronic Product Code: Future Impact on the Global Food System

Ray A. Goldberg; James  Weber

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Case | HBS Case Collection | November 2004

The Electronic Product Code: Future Impact on the Global Food System

by Ray A. Goldberg and James Weber

Abstract

The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the teaching purpose is to analyze the impact of EPC on the global food system.

Keywords: Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry;

Language: English

Format: Print

11 pages

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