Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 2004
  • Case
  • HBS Case Collection

The Electronic Product Code: Future Impact on the Global Food System

By: Ray A. Goldberg and James Weber
  • Format:Print
  • | Language:English
  • | Pages:11
ShareBar

Abstract

The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the teaching purpose is to analyze the impact of EPC on the global food system.

Keywords

Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry

Citation

Goldberg, Ray A., and James Weber. "The Electronic Product Code: Future Impact on the Global Food System." Harvard Business School Case 905-409, November 2004.
  • Educators
  • Purchase

About The Author

Ray A. Goldberg

→More Publications

More from the Authors

    • June 2023
    • Faculty Research

    Accounting for Loan Losses at JPMorgan Chase: Predicting Credit Costs

    By: Jonas Heese, Jung Koo Kang and James Weber
    • December 2022
    • Faculty Research

    To Feed the Planet: Juan Luciano at ADM

    By: Joshua D. Margolis, David E. Bell, Damien McLoughlin, Stacy Straaberg and James Weber
    • August 2022
    • Faculty Research

    Air Wars: Deregulating the U.S. Airline Industry

    By: Tom Nicholas and James Weber
More from the Authors
  • Accounting for Loan Losses at JPMorgan Chase: Predicting Credit Costs By: Jonas Heese, Jung Koo Kang and James Weber
  • To Feed the Planet: Juan Luciano at ADM By: Joshua D. Margolis, David E. Bell, Damien McLoughlin, Stacy Straaberg and James Weber
  • Air Wars: Deregulating the U.S. Airline Industry By: Tom Nicholas and James Weber
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College