Publications
Publications
- December 2008
- Journal of Marketing Research (JMR)
Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior
By: Anat Keinan and Ran Kivetz
Keywords
Citation
Keinan, Anat, and Ran Kivetz. "Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior." Journal of Marketing Research (JMR) 45, no. 6 (December 2008).