Publications
Publications
- October 2004 (Revised March 2005)
- HBS Case Collection
Bright Dairy & Food Co., Ltd
By: David E. Bell and Hal Hogan
Abstract
Bright Dairy has been growing rapidly since becoming a public company. The Chinese market for milk products is still wide open. What should it be doing to make sure it captures a significant share of the potential market?
Keywords
Distribution; Marketing Strategy; Growth and Development; Public Ownership; Emerging Markets; Business Strategy; Food and Beverage Industry; China
Citation
Bell, David E., and Hal Hogan. "Bright Dairy & Food Co., Ltd." Harvard Business School Case 905-404, October 2004. (Revised March 2005.)
About The Author
