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  • October 2004 (Revised March 2005)
  • Case
  • HBS Case Collection

Bright Dairy & Food Co., Ltd

By: David E. Bell and Hal Hogan
  • Format:Print
  • | Pages:20 
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Abstract

Bright Dairy has been growing rapidly since becoming a public company. The Chinese market for milk products is still wide open. What should it be doing to make sure it captures a significant share of the potential market?

Keywords

Distribution; Marketing Strategy; Growth And Development; Public Ownership; Emerging Markets; Business Strategy; Food And Beverage Industry; China

Citation

Bell, David E., and Hal Hogan. "Bright Dairy & Food Co., Ltd." Harvard Business School Case 905-404, October 2004. (Revised March 2005.)

About The Author

David E. Bell

Marketing
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