Bright Dairy & Food Co., Ltd

David E. Bell; Hal  Hogan

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Case | HBS Case Collection | October 2004 (Revised March 2005)

Bright Dairy & Food Co., Ltd

by David E. Bell and Hal Hogan

Abstract

Bright Dairy has been growing rapidly since becoming a public company. The Chinese market for milk products is still wide open. What should it be doing to make sure it captures a significant share of the potential market?

Keywords: Distribution; Marketing Strategy; Growth and Development; Public Ownership; Emerging Markets; Business Strategy; Food and Beverage Industry; China;

Format: Print

20 pages

Educators Purchase