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  • October 2004
  • Case
  • HBS Case Collection

DNA Traceability at Maple Leaf Foods

By: Ray A. Goldberg, Joan McRobbie and Matthew L. Reisman
  • Format:Print
  • | Pages:25
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Abstract

Maple Leaf Foods is concerned about the bovine spongiform encephalopathy (Mad Cow Disease) issue in Canada and the reputation of Canadian meat products in the domestic and global markets. DNA can now trace products from sow and piglets to consumer pork products. Focuses on how to implement the new technology to improve food safety and trace nutrition and health benefits in an efficient manner.

Keywords

Food; Globalization; Nutrition; Performance Efficiency; Performance Improvement; Safety; Technology Adoption; Food and Beverage Industry; Canada

Citation

Goldberg, Ray A., Joan McRobbie, and Matthew L. Reisman. "DNA Traceability at Maple Leaf Foods." Harvard Business School Case 905-407, October 2004.
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About The Author

Ray A. Goldberg

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More from the Authors
  • Sage V Foods and Element Farms: Preparing for the Future of Controlled Environment Agriculture By: Ray A. Goldberg, Rachel Lee and Canning Malkin
  • Nestlé: The World's Largest Food Company Confronts Climate Change By: Ray A. Goldberg and Charlotte Tasker
  • WH Group and Smithfield Foods: Global Leadership During a Difficult Environment of Trade, Disease, and Sustainability By: Ray Goldberg and Rachel Lee
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