Publications
Publications
- October 2004
- HBS Case Collection
DNA Traceability at Maple Leaf Foods
By: Ray A. Goldberg, Joan McRobbie and Matthew L. Reisman
Abstract
Maple Leaf Foods is concerned about the bovine spongiform encephalopathy (Mad Cow Disease) issue in Canada and the reputation of Canadian meat products in the domestic and global markets. DNA can now trace products from sow and piglets to consumer pork products. Focuses on how to implement the new technology to improve food safety and trace nutrition and health benefits in an efficient manner.
Keywords
Food; Globalization; Nutrition; Performance Efficiency; Performance Improvement; Safety; Technology Adoption; Food and Beverage Industry; Canada
Citation
Goldberg, Ray A., Joan McRobbie, and Matthew L. Reisman. "DNA Traceability at Maple Leaf Foods." Harvard Business School Case 905-407, October 2004.