Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • October 2004 (Revised November 2004)
  • Case
  • HBS Case Collection

Mavens & Moguls: Creating a New Business Model

By: Myra M. Hart, Victoria Winston and Kristin Lieb
  • Format:Print
  • | Pages:8
ShareBar

Abstract

Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise to build a new company that fulfills her career and life goals and also provides a wide range of work options to the consultants. Drawing on her experience and her network, she creates a high-quality marketing consulting operation that offers her and her stable of consultants challenging work, rewarding income, personal autonomy, and flexibility. Because Arnof-Fenn is at the nexus of almost all the deals, rapid growth has the potential to challenge the business model and threaten the fundamental values of the organization.

Keywords

Internet and the Web; Values and Beliefs; Work-Life Balance; Organizational Structure; Organizational Culture; Operations; Networks; Business Model; Growth Management; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Consulting Industry

Citation

Hart, Myra M., Victoria Winston, and Kristin Lieb. "Mavens & Moguls: Creating a New Business Model." Harvard Business School Case 805-050, October 2004. (Revised November 2004.)
  • Educators
  • Purchase

About The Author

Myra M. Hart

→More Publications

More from the Authors

    • November 2008 (Revised January 2012)
    • Faculty Research

    Teena Lerner: Dividing the Pie at Rx Capital (Abridged)

    By: Boris Groysberg, Victoria Winston and Robin Abrahams
    • August 2006 (Revised September 2008)
    • Faculty Research

    Leadership in Law: Amy Schulman at DLA Piper

    By: Boris Groysberg, Victoria Winston and Shirley Spence
    • 2006
    • Faculty Research

    Enhancing Women's Financial Strategies for Entrepreneurial Success

    By: N. M. Carter, E. J. Gatewood, P. G. Greene and M. M. Hart
More from the Authors
  • Teena Lerner: Dividing the Pie at Rx Capital (Abridged) By: Boris Groysberg, Victoria Winston and Robin Abrahams
  • Leadership in Law: Amy Schulman at DLA Piper By: Boris Groysberg, Victoria Winston and Shirley Spence
  • Enhancing Women's Financial Strategies for Entrepreneurial Success By: N. M. Carter, E. J. Gatewood, P. G. Greene and M. M. Hart
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.