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  • 2008
  • Chapter
  • The Interplay of Truth and Deception

I Read Playboy for the Articles: Justifying and Rationalizing Questionable Preferences

By: Zoe Chance and Michael I. Norton
  • Format:Print
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Abstract

When people behave in ways that might appear selfish, prejudiced or perverted, they engage in a host of strategies designed to justify questionable behavior with rational excuses: “I hired my son because he's more qualified”; “I promoted Ashley because she does a better job than Aisha”; or, in the example from our title, “I read Playboy for the articles.” In this chapter, we first describe two means by which individuals rationalize and justify questionable behavior. First, we focus on preemptive actions people take before engaging in such behavior. Second, we focus on concurrent strategies, examining how people restructure situations such that their behavior seems less questionable—including an experiment in which people justify their suspect magazine preferences. We conclude by briefly reviewing two additional strategies for coping with such difficult situations: forgoing making decisions and forgetting those decisions altogether.

Keywords

Decision Choices And Conditions; Ethics; Behavior; Strategy

Citation

Chance, Zoe, and Michael I. Norton. "I Read Playboy for the Articles: Justifying and Rationalizing Questionable Preferences." In The Interplay of Truth and Deception, edited by M. S. McGlone and M. L. Knapp. Routledge, 2008.

About The Author

Michael I. Norton

Negotiation, Organizations & Markets
→More Publications

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More from the Authors
  • 'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt By: Grant E. Donnelly, Cait Lamberton, Stephen Bush, Zoe Chance and Michael I. Norton
  • Work Values Shape the Relationship Between Stress and (Un)Happiness By: George Ward, Hanne Collins, Michael I. Norton and Ashley V. Whillans
  • Consumers Punish Firms that Cut Employee Pay in Response to COVID-19 By: Bhavya Mohan, Serena Hagerty and Michael Norton
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