Publications
Publications
- November 2004
- HBS Case Collection
Deere & Company
By: Ray A. Goldberg and Hal Hogan
Abstract
John Deere & Co. wants to improve shareholder value and provide incentives to do so. The task is difficult in a volatile agriculture and construction industry. It also wants to be more global and provide machinery that traces commodities from the field to the consumer.
Keywords
Factories, Labs, and Plants; Volatility; Machinery and Machining; Multinational Firms and Management; Goods and Commodities; Goals and Objectives; Strategic Planning; Agriculture and Agribusiness Industry; Construction Industry
Citation
Goldberg, Ray A., and Hal Hogan. "Deere & Company." Harvard Business School Case 905-406, November 2004.
