Deere & Company

Ray A. Goldberg; Hal  Hogan

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Case | HBS Case Collection | November 2004

Deere & Company

by Ray A. Goldberg and Hal Hogan

Abstract

John Deere & Co. wants to improve shareholder value and provide incentives to do so. The task is difficult in a volatile agriculture and construction industry. It also wants to be more global and provide machinery that traces commodities from the field to the consumer.

Keywords: Factories, Labs, and Plants; Volatility; Machinery and Machining; Multinational Firms and Management; Goods and Commodities; Goals and Objectives; Strategic Planning; Agriculture and Agribusiness Industry; Construction Industry;

Format: Print

23 pages

Educators

Citation:

Goldberg, Ray A., and Hal Hogan. "Deere & Company." Harvard Business School Case 905-406, November 2004.

About the Author

Ray A. Goldberg

George M. Moffett Professor of Agriculture and Business, Emeritus

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Deere & Company

Abstract

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