Publications
Publications
  • January 2008
  • Article
  • Harvard Business Review

The Value of a Broader Product Portfolio

By: Bharat Anand
  • Format:Print
  • | Pages:1
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Abstract

The mantra "Every product must stand on its own bottom line" may no longer be the one to chant. Nowadays, broadening your portfolio can increase both your chances of a big win and the benefit your other products can get from a hit's popularity.

Keywords

Brands and Branding; Product Development; Expansion; Value Creation

Citation

Anand, Bharat. "The Value of a Broader Product Portfolio." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 20.

About The Author

Bharat N. Anand

Strategy
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