Publications
Publications
- November 2004 (Revised June 2006)
- HBS Case Collection
Hala Madrid: Managing Real Madrid Club de Futbol, the Team of the Century
Abstract
Florentino Perez, the president of Real Madrid, a leading European soccer team, is preparing for a press conference in which he will be asked about his plans for the coming season. Economic success and some sports mishaps during the prior season represent the scenario in which planning decisions are made.
Keywords
Decisions; Strategic Planning; Value Creation; Risk Management; System; Budgets and Budgeting; Sports Industry; Spain
Citation
Martinez-Jerez, Francisco de Asis, and Rosario de Albornoz. "Hala Madrid: Managing Real Madrid Club de Futbol, the Team of the Century." Harvard Business School Case 105-013, November 2004. (Revised June 2006.)