Publications
Publications
  • October 2004 (Revised November 2004)
  • Case
  • HBS Case Collection

AWB Limited

By: Ray A. Goldberg and Hal Hogan
  • Format:Print
  • | Pages:28
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Abstract

Discusses how to evaluate the performance of the Australia Wheat Board in meeting the needs of its Australian wheat farmers and global consumers. Includes color exhibits.

Keywords

Customer Satisfaction; Customer Value and Value Chain; Globalized Markets and Industries; Performance Effectiveness; Performance Evaluation; Agriculture and Agribusiness Industry; Australia

Citation

Goldberg, Ray A., and Hal Hogan. "AWB Limited." Harvard Business School Case 905-401, October 2004. (Revised November 2004.)

About The Author

Ray A. Goldberg

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