Publications
Publications
- October 2004 (Revised November 2004)
- HBS Case Collection
AWB Limited
By: Ray A. Goldberg and Hal Hogan
Abstract
Discusses how to evaluate the performance of the Australia Wheat Board in meeting the needs of its Australian wheat farmers and global consumers. Includes color exhibits.
Keywords
Customer Satisfaction; Customer Value and Value Chain; Globalized Markets and Industries; Performance Effectiveness; Performance Evaluation; Agriculture and Agribusiness Industry; Australia
Citation
Goldberg, Ray A., and Hal Hogan. "AWB Limited." Harvard Business School Case 905-401, October 2004. (Revised November 2004.)