Publications
Publications
- September 1988
- HBS Case Collection
Frontier Airlines, Inc. (A) (Condensed)
Abstract
Describes a regional airline that is on the losing end of a strategic application of information technology. Management is focusing on internal data processing issues while its principal, and larger, competitor is using its computerized reservations system to gain control of ticket distribution channels. A rewritten version of an earlier case.
Keywords
Adoption; Business Strategy; Competitive Strategy; Information Technology; Air Transportation; Air Transportation Industry
Citation
McFarlan, F. Warren. "Frontier Airlines, Inc. (A) (Condensed)." Harvard Business School Case 189-074, September 1988.
