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  • September 2004 (Revised August 2007)
  • Case
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XM Satellite Radio (C): The Next Generation of Radio Receivers

By: David B. Godes and Elie Ofek
  • Format:Print
  • | Pages:8
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Abstract

Supplements the (A) case.

Keywords

Communications Industry

Citation

Godes, David B., and Elie Ofek. "XM Satellite Radio (C): The Next Generation of Radio Receivers." Harvard Business School Case 505-015, September 2004. (Revised August 2007.)
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About The Author

Elie Ofek

Marketing
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More from the Authors
  • Lowe’s: Improving the Total Home Strategy By: Elie Ofek and Sarah Mehta
  • Customer Acquisition and the Cash Flow Trap Supplement By: E. Ofek, Barak Libai and Eitan Muller
  • Customer Acquisition and the Cash Flow Trap By: E. Ofek, Barak Libai and Eitan Muller
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