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  • September 2004 (Revised February 2010)
  • Supplement
  • HBS Case Collection

The Passion of the Christ (B)

By: John A. Quelch, Anita Elberse and Anna Harrington
  • Format:Print
  • | Pages:4
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Abstract

Supplements the (A) case.

Keywords

Religion

Citation

Quelch, John A., Anita Elberse, and Anna Harrington. "The Passion of the Christ (B)." Harvard Business School Supplement 505-026, September 2004. (Revised February 2010.)
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About The Authors

John A. Quelch

→More Publications

Anita Elberse

Marketing
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More from the Authors
  • Chip and Joanna Gaines' Magnolia Network By: Anita Elberse and Julia McNicholas
  • Paris Saint-Germain: Building One of the World's Top Sports Brands By: Anita Elberse and David Moreno Vicente
  • Live Nation and Pharrell Williams By: Anita Elberse and Kate Christensen
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