Publications
Publications
- August 2004 (Revised July 2005)
- HBS Case Collection
Allianz (D1): The Turnaround
By: Joseph L. Bower, Anders Sjoman and Sonja Ellingson Hout
Abstract
Examines the acquisition of Dresdner Bank by Allianz--the deal of the year in 2002. Examines some of the challenges posed by the turnaround of Dresdner as seen by Michael Diekmann, the new CEO of Allianz. In working with Dresdner, Allianz needed to figure out what it meat to be a fully integrated financial service provider. Focuses on the development of the product line, the question of branding, the investment bank, and the organization.
Keywords
Acquisition; Financial Institutions; Investment Banking; Brands and Branding; Product Development; Organizational Structure; Problems and Challenges
Citation
Bower, Joseph L., Anders Sjoman, and Sonja Ellingson Hout. "Allianz (D1): The Turnaround." Harvard Business School Case 305-016, August 2004. (Revised July 2005.)
