Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • August 2004 (Revised September 2005)
  • Case
  • HBS Case Collection

Canyon Ranch

By: Lynda M. Applegate and Gabriele Piccoli
  • Format:Print
  • | Pages:24
ShareBar

Abstract

How should Canyon Ranch leverage its uniqueness in the face of increasing competition and an entrenched customer definition of the firm? The firm is attempting to create demand for return visits and foster the customization and personalization of the Canyon Ranch experience.

Keywords

Customer Relationship Management; Information Technology; Growth and Development Strategy; Competitive Strategy; Experience and Expertise; Analytics and Data Science; Customization and Personalization

Citation

Applegate, Lynda M., and Gabriele Piccoli. "Canyon Ranch." Harvard Business School Case 805-027, August 2004. (Revised September 2005.)
  • Educators
  • Purchase

About The Author

Lynda M. Applegate

Entrepreneurial Management
→More Publications

More from the Authors

    • April 2022
    • Faculty Research

    Andonix: Building Businesses in Turbulent Times

    By: Lynda M. Applegate and Ankita Panda
    • March 2022 (Revised April 2022)
    • Faculty Research

    Newsweek: Leading a Transformation

    By: Lynda M. Applegate
    • February 2022
    • Faculty Research

    Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa

    By: Lynda M. Applegate and Michael Norris
More from the Authors
  • Andonix: Building Businesses in Turbulent Times By: Lynda M. Applegate and Ankita Panda
  • Newsweek: Leading a Transformation By: Lynda M. Applegate
  • Yellow Digital Retailers: Providing Solar Electricity to Transform Rural Africa By: Lynda M. Applegate and Michael Norris
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College