Bluemercury: Leading High Growth Businesses
Citation:
Applegate, Lynda M. "Bluemercury: Leading High Growth Businesses." Harvard Business School Case 818-025, July 2017. (Revised August 2019.) View Details|
Case HBS Case Collection August 2004 (Revised September 2005) Canyon Ranch |
Abstract
How should Canyon Ranch leverage its uniqueness in the face of increasing competition and an entrenched customer definition of the firm? The firm is attempting to create demand for return visits and foster the customization and personalization of the Canyon Ranch experience.
Keywords: Customer Relationship Management; Information Technology; Growth and Development Strategy; Competitive Strategy; Experience and Expertise; Data and Data Sets; Customization and Personalization;
Citation:
Applegate, Lynda M., and Gabriele Piccoli. "Canyon Ranch." Harvard Business School Case 805-027, August 2004. (Revised September 2005.)
