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Publications
  • January 2008
  • Article
  • Trends in Cognitive Sciences

How Actions Create—Not Just Reveal—Preferences

By: Dan Ariely and Michael I. Norton
  • Format:Print
  • | Pages:4 
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Citation

Ariely, Dan, and Michael I. Norton. "How Actions Create—Not Just Reveal—Preferences." Trends in Cognitive Sciences 12, no. 1 (January 2008): 13–16.

About The Author

Michael I. Norton

Negotiation, Organizations & Markets
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