Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • January 2008
  • Article
  • Trends in Cognitive Sciences

How Actions Create—Not Just Reveal—Preferences

By: Dan Ariely and Michael I. Norton
  • Format:Print
  • | Pages:4 
ShareBar

Citation

Ariely, Dan, and Michael I. Norton. "How Actions Create—Not Just Reveal—Preferences." Trends in Cognitive Sciences 12, no. 1 (January 2008): 13–16.
  • Find it at Harvard
  • Read Now

About The Author

Michael I. Norton

Negotiation, Organizations & Markets
→More Publications

More from the Authors

    • 2020
    • Faculty Research

    'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt

    By: Grant E. Donnelly, Cait Lamberton, Stephen Bush, Zoe Chance and Michael I. Norton
    • 2020
    • Faculty Research

    Work Values Shape the Relationship Between Stress and (Un)Happiness

    By: George Ward, Hanne Collins, Michael I. Norton and Ashley V. Whillans
    • 2020
    • Faculty Research

    Consumers Punish Firms that Cut Employee Pay in Response to COVID-19

    By: Bhavya Mohan, Serena Hagerty and Michael Norton
More from the Authors
  • 'Repayment-by-Purchase' Helps Consumers to Reduce Credit Card Debt By: Grant E. Donnelly, Cait Lamberton, Stephen Bush, Zoe Chance and Michael I. Norton
  • Work Values Shape the Relationship Between Stress and (Un)Happiness By: George Ward, Hanne Collins, Michael I. Norton and Ashley V. Whillans
  • Consumers Punish Firms that Cut Employee Pay in Response to COVID-19 By: Bhavya Mohan, Serena Hagerty and Michael Norton
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College