Publications
Publications
  • August 2004 (Revised May 2017)
  • Teaching Note
  • HBS Case Collection

Samsung Electronics Company: Global Marketing Operations

By: John A. Quelch
  • Format:Print
  • | Language:English
  • | Pages:9
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Abstract

Teaching Note to (9-504-051).

Citation

Quelch, John A. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Teaching Note 505-022, August 2004. (Revised May 2017.)

About The Author

John A. Quelch

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