Publications
Publications
- June 2007
- Harvard Business Review
Which Levers Boost ROI?
By: Margeaux Cvar and John A. Quelch
Abstract
The article refers to ROI, or return on investment, and focuses on a rational strategy for financial markets that uses outside industry comparisons. The first step is to identify parallel businesses that have similar characteristics such as growth, capital, and market concentration. This can be researched on industrial databases that profile companies. High performance firms and low performing companies are separated by their ROI. Regression analysis can determine the effect of variables such as vertical integration and employee compensation levels on ROI. An example is given for a golf ball manufacturer.
Keywords
Citation
Cvar, Margeaux, and John A. Quelch. "Which Levers Boost ROI?" Harvard Business Review 85, no. 6 (June 2007): 21–24.