Publications
Publications
- July 2004 (Revised March 2006)
- HBS Case Collection
RosettaNet and ebXML: Betting on the Right eBusiness Standard
By: F. Warren McFarlan and Veronika Belokhvostova
Abstract
A major enterprise software company must select which technologies to support, based on their long-term and short-term viability and benefits. The protagonist is involved in the release of the B2B integration component of major enterprise software whose purpose is to facilitate communication between users and their business partners. To enable standardized, automated data exchange between business partners, the e-business component release must provide support for one or more e-business standards. Time and resource constraints, however, demand that the company support only one e-business standard in the first release. The protagonist must decide which e-business standard to support: ebXML or RosettaNet.
Keywords
Communication Technology; Customer Focus and Relationships; Markets; Standards; Science-Based Business; Situation or Environment; Software; Technology Adoption; Information Technology Industry
Citation
McFarlan, F. Warren, and Veronika Belokhvostova. "RosettaNet and ebXML: Betting on the Right eBusiness Standard." Harvard Business School Case 305-006, July 2004. (Revised March 2006.)
