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  • July 2004 (Revised September 2004)
  • Case
  • HBS Case Collection

Novell: CEO-led Turnaround and Growth Strategy

By: Richard L. Nolan and Robert D. Austin
  • Format:Print
  • | Pages:13
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Abstract

Novell CEO Jack Messman tried to return the company to its leadership position in the software industry through a strategy that embraces Linux and other open source software. This case serves as an introduction to open source software and strategies based on open source and offers opportunities to discuss organizational change and corporate turnaround approaches. Mostly told in Messman's own words. One key issue is how to capture value via a strategy that emphasizes intellectual property in the public domain.

Keywords

Organizational Change and Adaptation; Value Creation; Open Source Distribution; Applications and Software; Intellectual Property; Business Strategy; Information Technology Industry

Citation

Nolan, Richard L., and Robert D. Austin. "Novell: CEO-led Turnaround and Growth Strategy." Harvard Business School Case 605-004, July 2004. (Revised September 2004.)
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About The Author

Richard L. Nolan

→More Publications

More from the Authors

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    Boeing Commercial Airplanes: Industry Leadership Lost (Four Key Decisions)

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    Performance Hacking: The Contagious Business Practice that Corrodes Corporate Culture, Undermines Core Values, and Damages Great Companies

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    • 2019
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    The Creative Consulting Company

    By: Robert S. Kaplan, Richard Nolan and David P. Norton
More from the Authors
  • Boeing Commercial Airplanes: Industry Leadership Lost (Four Key Decisions) By: Richard L. Nolan and Robert D Austin
  • Performance Hacking: The Contagious Business Practice that Corrodes Corporate Culture, Undermines Core Values, and Damages Great Companies By: Robert D. Austin and Richard L. Nolan
  • The Creative Consulting Company By: Robert S. Kaplan, Richard Nolan and David P. Norton
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