Publications
Publications
  • July 2004 (Revised February 2005)
  • Teaching Note
  • HBS Case Collection

Marketing Antidepressants: Prozac and Paxil (TN)

By: Youngme E. Moon
  • Format:Print
  • | Pages:21
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Abstract

Teaching Note to (9-502-055).

Keywords

Marketing; Pharmaceutical Industry

Citation

Moon, Youngme E. "Marketing Antidepressants: Prozac and Paxil (TN)." Harvard Business School Teaching Note 505-009, July 2004. (Revised February 2005.)

About The Author

Youngme Moon

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