Publications
Publications
  • May 2004 (Revised July 2004)
  • Case
  • HBS Case Collection

IBM On Demand Community

By: John A. Quelch
  • Format:Print
  • | Pages:15
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Abstract

The vice-president of IBM Corporate Community Relations is developing the launch program for IBM On Demand Community, a suite of 140 technology tools designed to enable IBM employees to assist nonprofit community organizations and schools worldwide.

Keywords

Nonprofit Organizations; Social Marketing; Computer Industry

Citation

Quelch, John A. "IBM On Demand Community." Harvard Business School Case 504-103, May 2004. (Revised July 2004.)

About The Author

John A. Quelch

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